In 1999 the Sonia Kashuk beauty brand was born in partnership with Target stores. At around the very same time, while wandering around Target one day, I found a perfect little eyeshadow brush and, because it was so pretty, I bought it. It was a Sonia Kashuk product, and it was the first eyeshadow brush I bought that didn’t come free with an eyeshadow compact. I remember feeling very professional about having purchased it. Though I don’t use it daily, I still have the eyeshadow brush – over 10 years later, and I am now well aware of the “luxury at mass” brand that is Sonia Kashuk.
Sonia started her career as a makeup artist in the early 80s, collaborating with many of the top beauty publications (Vogue, Harper’s Bazaar, Allure, Elle, Glamour, etc.), fashion houses (Marc Jacobs, Oscar de la Renta and Betsey Johnson), and celebrities (Cindy Crawford, Christy Turlington). Soon after, Sonia became Aveda’s Creative Director of cosmetics, where she fine-tuned her expertise and understanding of what real women want from their makeup. Armed with this knowledge, she partnered with Target to create one of the first prestige makeup brands available to the masses.
Sonia stands behind every product in her line and thinks all women deserve access to high-quality makeup and the tools to apply it. In other words, luxury for less. Each formula is made with nourishing, enriching ingredients, comparable in quality to MAC, Burberry, Tom Ford and Chanel. Her partnership with Target eliminates expensive markups, making Sonia’s high-end, pretty products accessible for a fraction of the price.
Target sent me a handful of Sonia’s must-haves for spring: a gorgeous croc-patterned bronzer, three sleek eye shadow quads, and two hot shades of her new Satin Luxe Lip Color. Her packaging remains just as beautiful as the day it won me over thirteen years ago. I love the new Satin Luxe lipsticks, with the exact color showing through the clear section of the tube. It makes it so much easier to spot your perfect color. And you know I love a product with anti-aging qualities and nourishing ingredients to plump up lips for added firmness. The paraben- and fragrance-free formula contains Brown Seaweed Extract to preserve skin elasticity, Ceramide 2 and Palmitoyl Peptide to visibly reduce the appearance of wrinkles, and SPF 16 to protect lips. They provide complete hydration while delivering vibrant, totally wearable color.
Her eyeshadow Eye Quad palettes are perfectly matched and complementary, with two neutrals and two shimmers for high-impact. They go on lightly so you can layer them without getting too heavy-handed or dropping unwanted color onto your cheeks. I’ve already used the pretty Nail Colour polishes for my Mid-Century Modern Manicure and loved them, but the Illuminating Bronzer, stamped in a crocodile pattern, is by far my favorite. The ultra-soft formula hydrates and smoothes skin to protect against dryness, goes on sheer, and lasts up to 12 hours without fading, and the compact lifts up to reveal a brush and a mirror! I’ve already added it to my daily makeup routine.
One of Sonia’s core beliefs is that you can’t do great makeup without the right tools. This is reflected in her flawless brushes, which have won ongoing recognition and awards. And I can attest: my first Sonia Kashuk brush {seen in the first photo above} has held up marvelously over time!
Have you ever used a Sonia Kashuk product? Which one is your favorite? If you haven’t yet, check it out during your next Target haul!
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