Beauty makeup my reviews

NYX Purple Mascara Review // #TargetStyle Real Talk Test Drive

NYX Purple Mascara review

A few weeks ago, in collaboration with Target and Mode Media, I posted Target Style Real Talk Test Drive – You Choose For Me where I was offered a few new products from Target to test out and asked you guys to tell me which one you wanted me to review for you.

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The NYX Purple Mascara was the highest voted item, with the faux leather leggings coming in a close second. But since I already have a pair of faux leather leggings, I was pretty excited your choice was the purple mascara, because I wanted to try it too. So I ordered my mascara at, since I’m about two hours away from a Target store now {which is totally depressing, of course} and because it’s such a popular item, it was backordered and I just received it a few days ago.

NYX colored mascara review

Excited to give it a test drive, I applied it right away…

Purple Mascara + Gold Shimmer eye shadow

I began by curling my short, blonde eyelashes to give them a boost, then applied a shimmery gold shadow to my lids to really make the purple pop, and applied a few coats of NYX Purple Mascara to my top and bottom lashes. My results were pretty subtle actually, and perfect for a day look. You could only tell my lashes were purple from close up, or a quick side glimpse, and they made my eye color pop without much work.

purple mascara review

However, since I’m not a huge fan of lipstick on a daily basis {because it’s a lot of maintenance to keep looking great} I like to play up my eyes as my facial focal point.

To give them a boost, I added a bit of darker shimmer shadow on my lids to create a little more depth, applied another coat of purple, then brushed on a few fibers to extend my lashes and make them fuller, then topped them off with another coat of NYX Purple Mascara and LOVED the look. It was really fun to get out of my comfort zone of wearing warm neutrals and brighten up with a bit of gold shimmer and purple lashes. It actually made me feel a little more cheery all day just knowing my lashes were lavender.

purple mascara review+gold eyeshadow

* Overall, the NYX Purple Mascara is a really pretty purple, and goes on a little light at first, which is nice for a subtle hint of purple for everyday wear.

* If you want a really bright pop of purple, applying a white base coat to your lashes prior to your purple coat, would do the trick.

* Instead of bright, I went a little darker by brushing on a few black fibers to add length to my lashes and by finishing it off with more purple, it added a really lush and fun, but deeper purple look. Using purple’s complementary color, gold, assures the best possible color combinations for both.

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Disclosure: Compensation was provided by Target via Mode Media. The opinions expressed herein are my own and are not indicative of the opinions or positions of Target.


Maegan Tintari

LA native & lifestyle blogger Maegan Tintari writes daily at sharing beauty & style secrets, including fashion DIYs, how-to nail art manicures, hair tutorials, recipes & home decorating ideas, as well as a look into her personal life, her journey & battle with infertility & recent relocation to the mountains by a lake in search of a better life with her adorable French Bulldog brothers, Trevor and Randy.

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