Born out of their extensive knowledge of denim and obsession with finding the perfect fit, Shopbop has teamed up with some of the world’s leading jeans designers to bring you the Principle Denim Collection – A must have in every girl’s wardrobe.
Offering everything we’ve ever looked for in a go-to skinny jean, the night-out jeans we’ve been craving, the go-with-everything wash, the meticulous fit, an expertly faded hue, the perfect vintage pair you’ve been searching for—only new… that denim look we all want; effortless yet pulled together, timeless, chic, relaxed, & unexpectedly alluring but so comfortable it feels like we’re wearing sweats.
That’s what I want… and maybe, they’re all right here.
Participating Denim Brands
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