Dear Emu of cozy Australian footwear,


I just want to commend you on your model choice for this ad found in the latest fashion magazines like Elle, Vogue & possibly Bazaar {I can’t remember which one I yanked it out of} …for you chose not a ridiculously skinny 12 year old girl to represent today’s woman, you chose a healthy girl and not only that, you chose to display her nice round healthy butt in it. I can’t tell you how much I adore this ad, not only because I too have a similar backside, but for what it represents …a real {or closer to} real woman.

Thank you.

In searching for Emu, I found that this model won a competition to be the ass face of Emu …and they’re having another model search contest for 2010. Click here to enter {not sure if it’s still going on though}

* Body Stats

* Shop my Top Picks!


LA native & lifestyle blogger Maegan Tintari writes daily at sharing beauty & style secrets, including fashion DIYs, how-to nail art manicures, hair tutorials, recipes & home decorating ideas, as well as a look into her personal life, her journey & battle with infertility & recent relocation to the mountains by a lake in search of a better life with her adorable French Bulldog brothers, Trevor and Randy.


  • Pretty Little World

    November 22, 2009 |

    LOVE this. This ad looks fantastic and it makes me want to go put my cozy boots on!

  • Christina

    November 23, 2009 |

    Thank you for highlighting what the industry is doing RIGHT. Thank goodness for a bit of meat.

  • L.A. Daze

    November 23, 2009 |

    Juicy! Finally.

    Except isn’t it unfortunate that some of that brown sand somehow ended up in that spot…either that or the shading is just off.

  • Katie

    November 23, 2009 |

    i do like this add but the first time i saw it i thought it was a misprint because it looks like she started her period in those white bottoms. then i realized it looked the same in all the other magazines and must just be a reflection

  • Amy

    November 23, 2009 |

    Yay, she doesn’t look like she’s about to collapse on the spot! Good work Emu. Although I agree with the comments above. It’s a little unfortunate about the shadow…looks like a little accident 😀

  • Maegan

    November 23, 2009 |

    how crazy, I don’t think I noticed the shadow looking anything like a shadow/butt crease. how funny! This is the image from their site which is a bit harsh/red ut the magazine ad {in my flickr} is a bit more washed out.

  • Lady Smaggle

    November 23, 2009 |

    I’m Australian and a lot of our ads are like this. We love a meaty behind! What I really love about this is that it’s a HEALTHY body. I love that athletic, solid, strong bodies are considered attractive in Australia and it’s what us Aussie ladies are famous for! xxx

  • Maegan

    November 23, 2009 |

    seriously, what is that login above? …it’s me.

    and for the record. I HATE WORD VERIFICATION…but get mad spam if I don’t. :/

    also, love the comment in between my two. direct from Australia!

  • josephine

    November 23, 2009 |

    haha yeah, when I first saw this ad I thought… “Skid mark…?” but it is a nice photo, love the non-toothpick model

  • Suzanne

    November 23, 2009 |

    How wonderful! I am currently writing a paper on photoshopping and the models that are used in ads and whether it is protected “speech” (it goes deeper than that, but gets complicated in the legal terms).

  • Francesca

    November 23, 2009 |

    ugh- i was soooo meaning to try out that furry vest this weekend, but my studying left me with no extra time!

    F <-- two girls blogging fashion from nyc and chicago!

  • Kirsten

    November 23, 2009 |

    Hmmm maybe I should check out the site, I am sure my voluptuousness of a bum would urn some heads.

  • Maggie May

    November 23, 2009 |

    love love a good butt!!

  • Kristin

    November 23, 2009 |

    That is one gorgeous ad, and I certainly wouldn’t mind having that tush!

  • Une étincelle de mode

    November 23, 2009 |

    I’m agree with you, this is a real woman!!!

  • Serena from Style on a String

    November 23, 2009 |

    The face of Emu, or the BUTT of Emu?

    Wish I had a rounder butt like that.

    *sigh* We all wish for what we don’t have… I guess.

    Style on a String ..because style has nothing to do with money.

  • TheBeautyFile

    November 23, 2009 |

    I love how cheeky you are! Pun most definitely intended.

  • Kara

    November 23, 2009 |

    Love this!!!

  • Vee

    November 23, 2009 |

    Had other ladies not pointed out the spot, I would have never seen it.
    I love that the model has a woman’s body, for once I don’t have the immediate reaction to try and feed a model. Give it up for the booty!

  • Peaches and Cream

    November 23, 2009 |

    I love this ad! Plus Emu is an authentic Australian company, not an evil offshore bully pretending to be Australian just to trade off our culture! Yes, I am talking about Ugg Australia. Eeeevilll.

  • Miss Caitlin S.

    November 23, 2009 |

    hahah good eye, what a cute tush!

  • Mille

    November 23, 2009 |

    So cool! Im a skinny B**** and I would love to have an a** like that! I don´t like all the skinny models….Nice to see some health!

  • sariti

    November 23, 2009 |

    love that ad! finally something real… 🙂

  • Shannon Ashley

    November 23, 2009 |

    I totally agree with you on this! So sick of skinny, bony models.. so happy to see a real butt! haha

  • drollgirl

    November 24, 2009 |

    yay!!! love this too! who doesn’t like a round and juicy butt! she looks FAB!

  • Kez

    November 25, 2009 |

    I love it! I really like how her legs aren’t stick thin and anorexic looking. It makes me feel better about my legs 🙂

  • Chessa!

    November 25, 2009 |

    yes!!! finally a girl with a real tush who’s not afraid to show it!

  • Karin

    November 26, 2009 |

    I love it. I love the fact that she looks super healthy, and that she’s normal (though I hate that word, it’s actually normal to be super-skinny for some women). Plus she reminds me of me, hehe… (don’t we all just want to get confirmation that we are ok as me are?).
    But I must also add that to me, most pictures in ads in glossy magazines are nothing but imaginary dream-images, and if the models are super-perfect, well, I wouldn’t expect or aspire to look like that anyway (hey, who has a team of makeup-artists and stylists + the best photographers and light tecnicians in the world at hand all the time, or ever…?).

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